CONNECTED TV ADVERTISING
CTV, BUILT AROUND YOUR BRIEF
Media planning
Inventory selection
Big-screen creative
Delivery & measurement
MORE THAN ANOTHER VIDEO PLACEMENT
WHAT CONNECTED TV MEANS
Connected TV refers to televisions connected to the internet, including those using streaming devices. Ads appear within supported streaming content and apps. Inventory, formats and buying requirements vary by market and publisher.
A CLEAR MEASUREMENT PLAN
Start with the intended outcome: awareness, incremental reach or support for a wider campaign. We align available delivery reports with that goal. Completion and exposure are useful signals, but they are not proof of a sale. Where feasible, a separate study or agreed attribution method can assess downstream impact.
HOW WE LAUNCH
Share your market, audience, dates, budget range and video assets. We confirm inventory availability, specifications, targeting options and reporting, then agree a media plan. The campaign is reviewed against that plan so decisions are tied to evidence.
YOUR QUESTIONS
Do you have Connected TV inventory now?
Yes. ResultAd can include Connected TV inventory in a campaign proposal. Availability, publisher mix and commercial terms are confirmed for your market and brief.
Can we choose specific streaming publishers?
Tell us your preferred environments. We will confirm which can be included before launch; this page does not promise access to a particular publisher.
Can we use our existing video?
Often, a video can be adapted. We first check duration, resolution, aspect ratio, branding and any requirements for the selected inventory.
How does CTV fit with mobile campaigns?
CTV can support awareness while mobile channels provide another route to interaction. We plan their roles together and agree how results will be assessed without assuming every mobile conversion came from a TV exposure.
Add Connected TV to your media plan
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CTV PLANNING FOR SINGAPORE, MALAYSIA & THAILAND
CTV availability is confirmed market by market. For a brief covering Singapore, Malaysia or Thailand, we check streaming inventory, video specifications, targeting and reporting before proposing a plan. Indonesia and the Philippines can be included in the regional brief using the same checks. We agree what the campaign can measure and how CTV will complement your other channels before committing budget.
CONTACT US
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+62 819 2777 8992
ads@resultad.id