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An install, registered account, verified user and first transaction are different milestones. Specify which one is used for optimization and which one determines commercial acceptance. Define new-user eligibility and excluded events before media starts.
Use the MMP to understand attributed acquisition and the CRM or operational system for agreed business validation. Establish the reporting date, attribution windows, rejection categories and reconciliation cadence. Never treat every attributed install as a verified customer.
Confirm landing pages, store listings, onboarding events and creative approvals with the product owner. Channel eligibility and advertising requirements vary by product and market; the launch plan needs the client’s approved materials and required account permissions.
That can be scoped when the event is available, eligible for platform optimization and supported by sufficient data. Commercial validation should still follow the agreed client records.
An MMP is useful for cross-channel app attribution. The appropriate setup depends on your stack; event availability and the validation source need to be clear before launch.
We agree rejection categories, supporting records and a reconciliation process in advance. Reports should distinguish attributed actions from commercially accepted conversions.
No. Eligibility and approval are determined by the platform and depend on the financial product, market, account and submitted materials.
Regional growth begins with an approved product and a clear customer journey in each market. For Malaysia, Singapore, Indonesia, the Philippines and Thailand, we confirm the campaign scope with your team before selecting channels. Creative, eligible audiences and landing or onboarding journeys follow the approved brief. Reporting separates installs from verified customer actions so the value of acquisition remains visible.
